Founded in 2019, Tropicool is a global superfood brand that delivers healthy and nutritious products. It is developed from sustainably grown ingredients, promoting health, well-being, joy for people, and protecting the planet. Products are packed with nutrients and health benefits, with no processed sugar or preservatives.
At Gulfood, the company joined to Brazilian Beef initiative, a project leaded by the partnership between ApexBrasil and Abiec, two of the most important institutions in the promotion of the strength and image of the Brazilian food world abroad, with sorbets, mocktails and desserts. to reinforce the message of quality, diversity and sustainability of the Brazilian “superfruits” at the main food fair in the Middle East.
Tropicool was born internationalized with its first operation in Dubai and in practice with the ESG concept, which is today a great differential in global markets”, “This union with the initiative of ApexBrasil and Abiec – Brazilian Beef, who have been working together for many years to bring the best beef from Brazil to the world, is extremely important to increase business possibilities, given the similar distribution channels and the positive image of the country. country. It is the strength of Brazilian foods encouraging commercial promotion along with other Brazilian products”, said Rafael Prado, CEO of Company.
Without any geographical barriers, Tropicool intend to delivery all their tasty innovation around the globe, present in Brazil, Mexico, Qatar, UAE and Australia, the company is prospecting new countries and looking for new partners.
“We want to reach our client no matter where they are, offering tasty superfoods from Brazil that will create a positive impact in people life and health” said Caio Nabuco the major shareholder of the company. Healthy food is not something new, but the way Tropicool engages it is different. They believe that “Healthy food is linked to the health of the environment. Not only our consumer has the benefits of our superfood, but the environment as well”, to show that Caio and Rafael goes every year to the Amazon Rainforest to plant açai trees, they joined forces with SOS Amazon in order to help the rainforest reforestation “Our products come from the heart of the Amazon Rainforest so it is our purpose to take care of it and giveback” finished Caio.
In addition to the requirement of certified origin, including reforestation initiatives and support for local communities in partnership with the NGO SOS Amazônia – Tropicool already registers credit for more than 10,000 trees to be planted this year. Furthermore, the company encourages the reuse and recycling of all materials used in the production cycle and does not work with the frozen product on the export line: shipping worldwide is done in natura, in packaging developed and patented exclusively to maintain the properties of the fruit.
Açaí, which originates from the Amazon, has gained global recognition, mainly spread among sportsmen for being an excellent source of energy, antioxidant action, combating cholesterol and high blood pressure, and presence of minerals and vitamins, including studies for use in cancer prevention. Between 2010 and 2020, global açaí sales grew by 15,000%.
Visitors at Gulfood enjoyed and tasted all Tropicool innovations first-hand at their stand which is located at Hall 2 – Stand Z2-C57.