“Following our recent launch at Migros in Switzerland and entering the German market with our distributor CCP, this is another important step in our strategy of internationalisation and expansion. Bilka and Føtex are both leading retailers in Denmark and gives our DUG potato drink the exposure and positioning for further growth in the Danish market”, comments Fredrik Carling.
Salling Group is Denmark’s most diverse retail group, serving 11 million customers weekly and covering household chain brands such as Føtex, Bilka, Netto, and Salling. With more than 1700 grocery stores in three countries, Salling Group also operates online shops, department stores, coffee shops and restaurants.
“With Salling Group, we are following our strategy of launching with leading, quality players who position Veg of Lund’s products as part of the next generation of plant-based foods. With a successful launch, there is an exciting opportunity for additional orders and further expansion”, comments Fredrik Carling.