Mars has announced the establishment of a 339,000 sq. ft. baking facility by Nature’s Bakery in Salt Lake City. Nature’s Bakery projects to add over 190 jobs to its Utah location and invest $237 million in its Utah facility.
Founded in 2011 and headquartered in Reno, Nevada, Nature’s Bakery, part of Mars, Incorporated family of brands, has become the eighth best-selling and fastest-growing granola and snack bar brand in a +$4B category. Nature’s Bakery bakes the goodness of real ingredients into convenient, on-the-go snacks that are plant-based, dairy-free, nut-free, and Non-GMO Project Verified. Their products are sold nationally at Target, Walmart, Costco, and more, across 100,000 stores and counting.
“I am thrilled for our strategic expansion with the establishment of a cutting-edge baking facility in Salt Lake City,” shared Steve Gardiner, CEO of Nature’s Bakery. “This investment marks a significant milestone in our brand’s ability to drive greater capacity to meet growing consumer and retailer demand. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality, and underscores our confidence in the thriving business environment of Utah. We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive.”
To accelerate the growth of its better-for-you snacking platform, Nature’s Bakery has been part of the Mars family of companies since 2020. “This investment symbolizes our dedication to scaling our brands responsibly, upholding Mars’ pledge to be America’s prime destination for insurgent brands,” shared Juan Martin, Health & Wellness president at Mars, Incorporated.
Nature’s Bakery’s new facility is scheduled to initiate operations in July 2025.