Keep Moving, Inc., maker of the fastest-growing brand of fresh gut-healthy snacks, announces the first major revitalization of their Gutzy Organic pouch creative and construction. The new pouch is made with less raw packaging material and improves CO2 emissions. The refreshed pouch design displays more luscious ingredient imagery and an improved communication architecture to be more easily discovered by health-seeking consumers.
Fresh pouch look and communication
The new look accentuates the mouth-watering mix of fresh fruits and veggies found in each pouch with a new glossy finish. David Istier, gutzy Founder & CEO, says “consumers want fresh healthy snacks that are made with clean, organic ingredients and have sought-after features like ‘no added sugar’ and vitamins.” The following are conspicuously called out on each pouch for each range:
Fruit & veg range:
- B & C Vitamins for energy and immune system functioning
- 6g of Prebiotics to support your gut
- 9g of total Dietary Fiber
- 0g of Added Sugar
- Ginger + Dandelion for anti-inflammatory benefits
- 5g of Prebiotics to support your gut
- 8g of Fiber
- 0g of Added Sugar
8-9G dietary fiber per pouch (29-32% RDV)
Gutzy has used organic, plant-based acacia prebiotic fiber since it began in 2016. Acacia is an all-natural, plant-based source of prebiotic fiber. Research has proved acacia to be one of the most-effective and best-tolerated Prebiotics available. Acacia has been used for hundreds of years by many cultures to support digestive health. A recent ruling by the US Food & Drug Administration (FDA) recognized Acacia as a dietary fiber, allowing gutzy products to include it in the Nutrition Facts panel on each pouch. The new pouch reflects this update: 8-9g of Dietary Fiber per pouch, which is 29-32% of the Recommended Daily Value (RDV)!
Less packaging= 21% less co2 emissions
Since its launch, Gutzy Organic has made it super-easy for consumers ‘eat the rainbow’ and get their daily dose of colorful, plant-based ingredients with gut-loving prebiotics. Each on-the-go pouch is constructed to maintain the freshness, safety and nutrition of the organic fruits and veggies used. New innovations have allowed gutzy to use less packaging material, without compromising the safety or nutritional integrity of the product.
‘We’re continuously exploring new and improved ways to bring our gut-healthy snacks to the growing number of health-seeking consumers’, says Istier. He continues, “The latest innovation in pouch technology is perfect for gutzy – we’re able to deliver the same premium-quality product using about 8% less packaging material.” Just a little less packaging material has an impressive ripple effect, resulting in 21% reduction of CO2 emissions than gutzy’s previous packaging.
Gutzy pouches are not yet curbside recyclable, so the company is committed to upcycling through its partnership with TerraCycle. Istier says: “We’re proud to continue our work towards using less and/or more renewable packaging material to support a healthier planet.”