Laird Superfood, Inc. , known for its collection of simple, functional real foods made with clean ingredients, announced the launch of Laird Superfood Plant-Based Protein Bar with Adaptogens. The new Plant-Based Protein Bar marks the brand’s initial entry into the snack category, meeting consumers’ demands for more functional superfoods in their diets with the convenience and superior taste Laird Superfood is known for.
With functional, real-food energy at the heart of the brand, each Laird Superfood Plant-Based Protein Bar is formulated to go above and beyond for today’s active, busy consumer with 10 grams of plant-based protein from peas, hemp seeds and pumpkin seeds, 6 grams of dietary fiber and all 9 essential amino acids at naturally occurring amounts, plus the added benefit of adaptogens from chaga and lion’s mane extracts. Like all Laird Superfood products, what’s in these protein bars is just as important as what doesn’t make the cut, which is why there are absolutely no artificial flavors, colors or preservatives ever.
“Laird Superfood has led the functional food category for years offering functional coffee blends, award-winning superfood creamers, drinks mixes, and supplements. Now with the growing number of consumers interested in plant-based snacks made from real food ingredients tailored to fit their specific diets, we’ve created a convenient protein-packed snack that will power them through every daypart,” said Jason Vieth, President and CEO of Laird Superfood. “Aligned with our belief that delicious foods should always nourish, fuel and help you be your best, this is not your average protein bar it’s great-tasting functional fuel available at the palm of your hand.”