DUG Foodtech successfully concluded its participation at HOST Milano, one of the world’s most influential trade fairs for the foodservice industry, attracting significant interest from food industry. The company’s potato-based innovation was presented to a global audience, marking an important milestone in the commercial advancement of plant-based solutions within the premium segment.
A major highlight of the event was DUG Foodtech’s collaboration with renowned gelato artisans Il Mustacchio from Verona, who introduced plant-based hazelnut and pistachio gelato made with DUG Unsweetened, a patented potato-based dairy alternative. The gelato was entirely free from lactose and dairy, while delivering the creamy texture and flavor expected from traditional gelato, clearly demonstrating its commercial viability for the foodservice sector.
Strong media interest and international exposure
DUG Foodtech’s innovation attracted substantial attention from industry media and international press. Multiple interviews and articles highlighted the company’s technology platform and its potential to redefine the future of plant-based food innovation.
This innovation aligns with major market drivers:
- Growing global demand for premium plant-based offerings
- Increasing demand for allergen-friendly and sustainable solutions
- Scalable ingredient systems designed for industrial application
“HOST Milano validated our strategic position in the market,” says Helene Nielsen, CEO of DUG Foodtech. “Potato-based technology is no longer an emerging concept, it is a scalable, commercially ready solution. The strong interest from industry professionals and media confirms that the market is actively seeking exactly what we provide.”