Wesson, the renowned Memphis-based brand with a 124-year history of producing cooking oil, is making an exciting foray into the refrigerated aisle with the introduction of Wesson Plant Butter (Original) and Plant Butter (with Olive Oil) in select retailers across the Northeastern USA. The debut of these plant-based butters is a significant milestone in the brand’s long-standing journey. A striking 91 percent of blind taste testers were captivated by the irresistible flavor of Wesson Plant Butter, indicating a strong likelihood of purchase.
This strategic product launch is part of Wesson’s ongoing evolution under the stewardship of Richardson International Ltd., which acquired the brand in 2019. The recent brand refresh has reinvigorated Wesson, a trusted name synonymous with unparalleled quality. Brian Olson, Vice-President of Food & Ingredients at Richardson International, shared the brand’s vision, emphasizing a commitment to delivering more of what consumers love through innovative products. This expansion into the plant butter category, growing at an impressive rate of 26 percent annually, aligns with consumers’ evolving preferences for healthier options.
Wesson Plant Butters embrace the plant butter movement, reflecting the changing landscape of consumer choices. In fact, a survey found that two-thirds of Americans would consider purchasing plant butter. Wesson’s legacy as a staple in American kitchens now extends to provide a 100 percent plant-based, dairy and preservative-free, vegan alternative. Both Wesson Plant Butter (Original) and Plant Butter (with Olive Oil) offer a rich, buttery taste that has received resounding approval from taste testers.
These plant butters are primarily composed of canola oil, which is known for having the lowest saturated fat content among all vegetable oils and no trans-fat. Furthermore, in contrast to traditional butter, Wesson Plant Butters are cholesterol-free and entirely devoid of dairy and preservatives. This makes them a healthier and more inclusive option for consumers looking to enhance their culinary experiences while making conscious dietary choices.
Irman Webb, Director of U.S Retail Sales at Wesson, highlighted the initial launch in the Northeast, driven by high consumer demand and strong brand loyalty. The response from both consumers and retailers has been remarkably positive, with Wesson Plant Butters excelling in taste tests and paving the way for expanded distribution. The introduction of Wesson Plant Butter marks a significant step for the brand, tapping into the thriving market for plant-based alternatives and catering to a growing number of health-conscious consumers.