In a strategic move set to redefine the landscape of plant-based meat products in Australia, All G Foods and Fenn Foods have merged their assets to create a new entity known as ‘The Aussie Plant Based Co.’ This groundbreaking collaboration involves transferring All G Foods’ esteemed Love Buds brand and Fenn Foods’ popular Veef brand into the newly formed venture.
Following the deal, All G Foods will retain a 49% ownership stake in The Aussie Plant Based Co., continuing its focus on the development of cutting-edge dairy-alternative products through its bio-technology division.
This amalgamation is anticipated to forge a robust and expansive network, boasting 6,000 distribution points across the country. The companies envision that this partnership will not only reshape the plant-based meat industry in Australia but also position The Aussie Plant Based Co. as a key player with ambitions to cater to a diverse range of consumer needs. Moreover, they plan to expand their footprint into the Asian and Middle Eastern markets, aiming to offer their innovative plant-based products to a wider international audience.
This exciting development underscores the growing trend and demand for plant-based alternatives in the food industry, signaling a promising future for the evolution of sustainable, cruelty-free food choices in Australia and beyond.