As of October 2023, Rossmann will start selling DUG in Poland. Rossmann is Poland’s largest drugstore chain with the very selected healthy/natural food section and for its launch has placed an order for Veg of Lund’s two (DUG Original and DUG Barista) variants of the plant-based potato drink.
Rossmann is a drugstore chain operating in Germany, Poland, Czech Republic, Hungary, Turkey and Albania. The company has been operating in Poland since 1993. It has more than 1700 stores across the country. The launch will be done in 50 stores and based on the seals result, DUG potato drink might be extended to the whole chain.
“It is very gratifying that Rossmann chooses to launch DUG. The chain has a strong market position in Poland and the fact that our drink will be sold in their stores means that we have a great opportunity to reach many new consumers,”says Fredrik Carling, CEO of Veg of Lund.
Veg of Lund has contract manufacturer in northern Germany that delivers to markets in northern Europe.
“With Rossmann, we are following our strategy of launching with leading, quality players who position Veg of Lund’s products as part of the next generation of plant-based foods. With a successful launch, there are conditions for additional orders. The broad and significant launch planned by Rossmann testifies to the relevance and possibilities of the DUG concept and strengthens our focus on international expansion,”comments Fredrik Carling.