The new SKU, which is gluten-free, dairy-free and registered with The Vegan Society, bolsters the brand’s core Vegan line-up, including Galaxy Vegan Classic, Galaxy Vegan Orange and Galaxy Vegan Crumbled Cookie.
The new Galaxy Vegan Salted Caramel bar is made with hazelnut paste and filled with creamy salted caramel, with a design and taste similar to the mainstream confectionery equivalent.
Michelle Frost, General Manager Mars Wrigley Drinks and Treats, commented: “We’re excited to launch the same great silky smooth Galaxy taste in vegan varieties. The launch of our new Galaxy Vegan Salted Caramel bar further strengthens our existing Vegan offering in free-from chocolate, which is now worth £26.4m, and growing at a rate of 19% year-on-year.
“This category growth shows no signs of slowing, and that’s why we are pleased to be bringing a trending flavour to those looking for a sweet treat, whether it be due to dietary necessities or lifestyle choice.”