Odd Burger Corporation is pleased to announce that it is launching a new consumer packaged goods (CPG) line designed specifically for retail sales channels including grocery, club and convenience.
The initial launch will feature 5 plant-based proteins including Odd Burger’s Crispy ChickUn Fillet, Beefy Smash Burger, allergen-friendly Chickpea Burger, Breakfast Sausage and ChickUn Pretenders. The retail products are expected to be available starting September 2023 and will initially be sold at Odd Burger restaurant locations and select Canadian retailers.
“We are incredibly excited to launch our products for home use and make our food even more accessible,” says James McInnes, CEO and co-founder of Odd Burger. “We believe that the growth potential for our retail line is significant because customers already love our food and know our brand.”
The Company will be manufacturing the retail products through its manufacturing subsidiary, Preposterous Foods, based out of London, Ontario. Preposterous Foods currently manufactures a food service line with 12 plant-based proteins and 8 plant-based sauces for the Odd Burger restaurant chain. The Company has recently made its food service line available to external institutions such as schools, hospitals, retirement living and airlines and has hired A.S. Food Sales to represent the Company across Canada.
Odd Burger will also be utilizing A.S. Food Sales to accelerate the growth of its new retail product line and secure distribution with various retailers.
“We are excited to bring the amazing Odd Burger product line to the retail consumer. With their clean ingredients and easy to prepare at home line up, we know the Canadian consumer will gravitate towards this offering,” says Andy Strub, president of A.S. Food Sales. “More and more people are looking for low processed foods made from wholesome ingredients and Odd Burger’s retail offering is ideal for the conscientious consumer who cares about what they eat and prepare for their family and guests.”