Tropicool is a global superfood brand that delivers healthy and nutritious products. It is developed from sustainably grown ingredients, promoting health, well-being, joy for people, and protecting the planet. Products are packed with nutrients and health benefits, with no processed sugar or preservatives.
Born in 2019 as a global brand, the result of the union of partners Maurício Esteves and Caio Nabuco – from the Afrinvest holding company – with Sheikhs Mohammed Al Thani and Ahmed Al Thani, and is present in 6 countries (Brazil, USA, Portugal, Qatar, United Arab Emirates and Australia) and starting operations in Saudi and India this year.
The company is now looking to expand its franchise model to the market and look for potential interested parties. Until last year, the company prioritized its own kiosks and the “store in store” model, which ensured the success of the brand in 6 countries: Dubai, Qatar, Mexico, Brazil, Portugal and Australia. The innovative concept was to seek out the most photographed sights in the world, such as the Dubai Fountain in front of the Burj Khalifa (the world’s tallest building), for launch in 2020 and expansion with the installation of kiosks, carts or just the machine in high traffic areas such as Bondi Beach in Australia, La Mer Beach in Dubai, various hotels, clubs, schools and gyms.
Now, with the goal of tripling the number of stores and reaching 500 establishments by the end of 2027, they are looking for new area developers and franchisees.
“We have a tested, consolidated and scalable global business model, with a lean and innovative production process, which allows us to take the best flavor anywhere in the world, in the best format, without losing flavor or nutritional value”, explains Rafael do Prado Ribeiro, Global Head of Tropicool.
With a sustainability program launched in 2021, the company already registers credit for more than 1,500 trees and more 1,000 trees will be planted in the region, as a way to mitigate climate change through the reforestation of deforested areas in the region, which is the main source of raw material for its products – bowls, sorbet, juices, smoothies and other products based on açaí and super fruits from Brazil are sold.
“We are passionate about sharing the rich and refreshing flavors of Amazonian fruits with the world, particularly at a time when everyone is more conscious about what they eat. This action is a way of giving back to the Amazon and generating return and gains for the communities, and contributing to the environment”, told Caio Nabuco, a company board member.
In addition, the company maintains ESG initiatives throughout the entire production process, working only with fruits of certified origin, which guarantees the footprint of the raw material, and encourages the reuse and recycling of all materials used in the cycle. The company also does not work with the frozen product on the export line: it is shipped all over the world in natura, in packages developed and patented exclusively to maintain the product’s properties.
“We want to increase visibility and business for Amazonian fruits, which above all represent good nutrition and are linked to good habits”.
Açaí, which originates from the Amazon, has gained global recognition, mainly spread among sportsmen for being an excellent source of energy, antioxidant action, combating cholesterol and high blood pressure, and presence of minerals and vitamins, including studies for use in cancer prevention. Between 2010 and 2020, global açaí sales grew by 15,000%, according to Abrafrutas, the Brazilian Association of Fruits.