California-based Impossible Foods announced the expansion of its crispy, juicy chicken line with three new products: Impossible™ Spicy Chicken Nuggets, Impossible™ Spicy Chicken Patties, and Impossible™ Chicken Tenders — all made from plants.
The new Impossible Spicy Chicken Nuggets and Patties are designed to indulge heat-seeking palates with a blend of custom spices that add kick to the crispy, juicy, tender bite of the brand’s original plant-based chicken recipe. The all-new Impossible Chicken Tenders feature a deliciously savory blend of spices in a larger, elongated shape for different eating occasions – great for wraps, salads, and baskets.
All three products offer 10-12g protein per serving and no cholesterol, as well as up to 35% less total fat and up to 55% less saturated fat compared to their animal counterparts1. Like all Impossible™ products, they also have a significantly smaller environmental footprint than animal chicken. Impossible Chicken products use 44% less water, 49% less land, and emit 36% less greenhouse gas emissions than their animal counterparts.
“Our chicken products caught on fast with consumers, and they’ve served as a successful entry-point to our brand,” said Sherene Jagla, Chief Demand Officer at Impossible Foods. “In retail, our original nuggets are leading the plant-based chicken category in dollar sales, and in food service, consumers prefer them to animal chicken nuggets. We’re excited to expand on the platform’s success, and we expect this category to continue to be valuable for our brand.”