The company’s first plant-based brownie is launching to wholesale retail and Foodservice buyers in September 2022 and will debut to consumers in Spring 2023. Crafted entirely of plant-based ingredients, it features a fudgy chocolate brownie made with creamy oat milk and is finished with semi-sweet chocolate chips and a sprinkling of sea salt. This perfect picnic treat is a decadent combination of rich chocolate and salt that will bloom on your customers’ tongues like the first flowers of spring!
“The plant-based brownie has been years in the making, and ingredient shortages over the last couple of years forced us to reinvent this product several times,” said Julia Hoy, Director of Product Management at the Killer Brownie® Co. “But we were finally able to develop a plant-based brownie that had the texture and flavor we liked, and then we tweaked it a little more to make it a brownie we loved. We are thrilled to introduce a new audience to the delightful Killer Brownie® experience and hope that we will be able to expand our plant-based line in the future!”
With 48% of consumers looking for products labeled “plant-based” or “vegan,” the Killer Brownie® Plant Based Salted Fudge is poised to be Spring’s go-to dessert. Available to wholesale buyers in 8 count bites and bulk Foodservice slabs, this brownie will meet the growing needs of consumers looking for plant-based products in the market. They’re pre-baked and easy to handle, allowing wholesale buyers to save on labor and shrink.