VEGAIN Nutrition Inc.’s latest innovation, SURGE™ Clear Protein, has won GOLD – Product of the Year at the BC Food & Beverage Awards, marking a breakthrough moment for the future of plant-based performance and everyday wellness.
SURGE™ is North America’s first clear vegan protein available in both a ready-to-drink can and instant-dissolving powder; delivering 25g of clean, complete plant protein, 0g sugar, and a light, refreshing, juice-like texture that feels familiar and easy to drink. Designed for athletes and everyday consumers alike, SURGE™ solves the biggest barrier in the protein category: people want the benefits of protein without the heaviness, digestive issues, or milky texture traditionally associated with shakes.
“Not everyone wants a thick shake after the gym, and most people simply want a protein source that’s easy, enjoyable, and gentle on their stomach,” said Melissa L’Heureux-Haché, Co-Founder and President of VEGAIN. “SURGE™ was built to meet real-world needs. Winning Product of the Year shows the industry is ready for a better experience.”
VEGAIN’s patent-pending process eliminates bitterness, foaming, and gelling, creating a clean, crystal-clear drink that fits seamlessly into daily routines, from the gym bag to the office to the school pick-up line. Their SURGE™ powder is also Informed Sport certified, ensuring the highest global standard of quality and safety.
What makes VEGAIN’s win even more notable is its origin story. The company is customer-owned, funded through an equity crowdfunding campaign that empowers everyday people, not big corporations, to shape the future of plant-based performance.
“We built VEGAIN with our community,” said Edan Wolk, Co-Founder and CEO. “SURGE™ winning Product of the Year proves that when consumers get the chance to back innovation they believe in, the impact is massive.”
The award follows a year of rapid momentum, including national retail expansion, widespread athlete adoption, and multiple innovation recognitions across Canada.
