The demand for plant-based foods is strong, and in addition to taste and texture, nutritional content and sustainability are important criteria for consumers when making food-related choices1). Fazer Aito is a plant-based brand that aims to introduce completely new types of products that are suitable for a variety of different purposes.
Oat-based drink innovations for new uses
“We are now launching a whole new range of functional oat drinks. These contain added vitamins and minerals that are important for our daily well-being. In addition, the cocoa-flavoured drink has added plant protein: one carton provides as much as 20 g of protein – this is a really nice amount even for active exercisers. And like all our products, the most important thing in the new beverages is that they taste good,” says Maija Hellman, Marketing Director at Fazer Lifestyle Foods Plant-Based Drinks.
Finns’ favourite flavours have been selected for the new drinks: Protein tastes of delicious cocoa, Boost of sweet raspberry and Performance of fresh mango. The drinks are packaged in recyclable 2.5-decilitre (250 ml) cartons with a cap, and they can be kept unopened at room temperature, so they are convenient snacks to take with you.
“We are really excited about the new drinks: they represent something completely new in the Fazer Aito product family and are suitable for various purposes. We want to encourage Finns to use plant-based products, and the new functional oat drinks are a great step towards a more plant-based lifestyle,” Hellman continues.