With DUG Mango Smoothie, Veg of Lund complements its range of unique plant-based foods under the DUG® brand. The mango smoothie has a taste of summer and meets the consumer demand for plant-based, allergen-free snacks with a clear taste and low fruit sugar content.
“It is very motivating to see how well our continuous product news is received by consumers”, says Fredrik Carling, CEO at Veg of Lund.”
Sales will start in the Swedish market through Veg of Lund’s sales partner First Class Brands (“FCB”), which has extensive experience in fast moving consumer products. FCB is a subsidiary of Humble Group and operates distribution, brand development and sales processing within the Swedish grocery sector with health and sustainability focused brands such as Pro!Brands, HealthyCo, Aloes, Tweek, The Humble Co. and Pändy.
“We see that there is a demand for healthy smoothies that are also good for people and the planet. The mango smoothie is a clear favourite among our sellers”, says Felipe Garay, CEO of First Class Brands.