Sheroes will debut at Natural Products Expo West, March 8-10, 2023 in Anaheim, CA, timed perfectly for International Women’s Day. Inspired by women who dream big and pave their own way, each package contains gummies in a variety of bright colors.
“The product celebrates trailblazing women everywhere,” says Eliza Jahn, Head of Marketing at Katjes USA. “It’s a sweet nod to the Sheroes we all know and admire: from our family members and colleagues, to women in the public eye, and even ourselves!”
The packaging references the first woman in space and the eye-catching pink bag features purple details symbolizing International Women’s Day, which celebrates the future of gender equality every year on March 8.
Made without animal gelatin, Sheroes gummies introduce a new flavor profile: Peach, Lemon, Orange, Strawberry, and Raspberry with white and pink Cherry foam. They are the first Katjes gummies with layered foam in the US market. “We’re excited to add such a popular texture-mix to our portfolio,” says Sebastiano Magnano, Sales Director at Katjes USA. “Soft foam meets chewy plant-based gummies – Sheroes has the potential to become our new bestseller.” Like all Katjes gummies in the US, Sheroes are made with plant- and algae-derived colors and contain no high-fructose corn syrup or palm oil.
Katjes’ new product is well-positioned to tap into a growing plant-based market. As Europe’s number one plant-based gummy brand, Katjes’ commitment to making high-quality, plant-based products sets it apart in a crowded, mostly still gelatin-based, gummy market.