Innovated in Sweden, DUG harnesses the power and sustainability of potatoes as the world’s first-ever potato m*lk, now preparing to debut in Italy.
Available in Original, Barista and Unsweetened Barista versions, DUG potato m*lk is a plant-based, lactose-free, vegan and gluten-free beverage, designed to meet the growing demand for alternatives to traditional dairy products. Excellent both hot and cold, with a neutral taste and naturally white color, it is the perfect ingredient for artisanal gelato, desserts and cappuccinos. The compact and creamy foams it guarantees 
make it the ideal choice for professional coffee shops and, thanks to its versatility, it is also the perfect ingredient for making top-quality gelato.
To showcase its taste and excellence, at HOST Milano 2025, together with Il Mustacchio Gelateria, DUG will offer visitors and HoReCa professionals an exclusive tasting of the world’s first gelato made with potato m*lk, available in Hazelnut and Pistachio flavors: an innovation that combines Italian artisanal tradition with cutting-edge Swedish research.
Helene Nielsen, CEO of DUG Foodtech, declares: “We are very excited to present this unique innovation – the world’s first potato m*lk – to Italian and international gelato makers at HOST Milano 2025. At DUG Foodtech, we are opening the doors to a more inclusive, sustainable and delicious future. For the first time, thanks to our plant-based, lactose-free, vegan and gluten-free beverage, gelato truly becomes for everyone, without compromising on taste or creaminess. We look forward to meeting you there and sharing this breakthrough with the industry.”
DUG Foodtech awaits you from 17 to 21 October at HOST Milano 2025 – Pavilion 14P, Stand H29 – to discover and taste the future of m*lk and gelato.
