The leading global trade fair for sweets and snacks, ISM, is taking on a special partnership: on World Flamingo Day, it is sponsoring a group of flamingos at Cologne Zoo, emphasising the close relationship with its plush mascot GISMO – a flamingo that has been the face and heart of the ISM family since 2023.
GISMO: A symbol for uniqueness and resilience
GISMO, the bubbly flamingo with bright pink feathers, is much more than merely a mascot: With his charismatic nature and love for sweets he has conquered the hearts of the ISM visitors.
“We are delighted that we were able to take on this sponsorship. Flamingos are not only impressive birds, they also match the values of ISM perfectly: Uniqueness, courage, flexibility and resilience to assert oneself in a dynamic environment. Our mascot GISMO is a symbol for these attributes. This sponsorship allows us to further underline this connection”, stated Sabine Schommer, ISM Director.
Cologne Zoo is also delighted about the new sponsorship: “I sincerely thank ISM for taking over the sponsorship of the flamingos. This support in the scope of a sponsorship is very important for Cologne Zoo and enables us to continually improve the living conditions of the animals and further extend our education and species protection programmes”, stated Prof. Theo B. Pagel, Director of Cologne Zoo.
Exclusive contents and interactive experiences at Cologne Zoo and ISM.
The exclusive content on GISMO and his real-life friends from the flamingo enclosure of Cologne Zoo is a special highlight. The photos and videos can be viewed on the website of ISM and on the social media channels. For its part, Cologne Zoo will also be present at ISM to draw attention to donation campaigns and sponsorships. “The collaboration promises many interesting stories and information about the flamingo sponsorship and the plush mascot GISMO and supports the valuable work of Cologne Zoo”, said a delighted Sabine Schommer.
A strong signal for the location Cologne
Actively supporting local initiatives is of great importance to ISM: In this way, it has already been supporting among others the food bank in Cologne with monetary and in-kind donations for many years. Supporting Cologne Zoo also strengthens the connection between ISM and the location Cologne. The sponsorship certificate can be viewed on the website of ISM.
