In Hungary, there is a notable uptick in plant-based dietary preferences, particularly among the younger population. Recent studies reveal that 18 to 29 year old Hungarians exhibit a significantly higher inclination towards embracing plant-based foods compared to other age demographics.
“By formalizing this agreement in Hungary, we strengthen our strategic foothold in the burgeoning European markets. Worldwide Brands Hungary Kft has already introduced our DUG Barista at a coffee event and is now eager to unveil our product in Hungary,” says Helene Nielsen, CEO of Veg of Lund.
“Two companies, one vision. This dynamic collaboration between Veg of Lund and Worldwide Brands Hungary is set to transform Hungary’s culinary scene, promising consumers an unmatched dining experience,” says Balázs Bernhardt, CEO of Worldwide Brands Hungary Kft.
