ELSE NUTRITION HOLDINGS INC. , announces it will introduce its first-ever Ready-To-Drink (RTD) products in the form of Kids Nutritional Shakes in Vanilla and Chocolate flavors. This debut marks the company’s significant expansion from its successful powdered product range into the larger, fast-growing RTD market.
Leveraging the impressive performance of their powdered nutritional drinks and protein shakes for kids, which emerged as the fastest-growing products in the “Infant Formula & Toddler Nutrition Drink” category in the natural channel in 2022, Else Nutrition is now taking a significant step into the larger RTD market, capitalizing on their acclaimed quality and plant-powered nutrition.
The Kids Nutrition market revenues were estimated at US$52 Billion in 2022 and are anticipated to grow at a CAGR of 5.5% from 2023 to 2033, according to a recently published Persistence Market Research report. By the end of 2033, the market is expected to reach a valuation of US$94.5 billion. North America accounts for 31.6% of the kid’s nutrition Ready to Drink global market.
Particularly throughout the early, formative years of life, children require nutrient-rich diets for healthy growth and development. Long-term selective eating in children can prevent them from receiving a complete and balanced diet, which can cause major health problems such as immunological deficiencies, malnutrition, decreased muscle mass, deteriorated bone health, and stunting which can have long-term effects from bad health outcomes.
Today’s parents are worried about their children’s eating habits, especially working parents. Globally, there is a rapid increase in the number of working moms. This may result in an unbalanced diet for their child. They may not get an adequate amount of nutrients. This is a serious issue that many parents are facing.
To overcome this and to ensure that their child is availed of all the nutrients, parents prefer nutritious products present on the market.
“This is an exciting moment for Else Nutrition. Breaking into the larger RTD market signifies a substantial growth opportunity, building upon the success of our powdered products,” says Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “We welcome all retailers and interested parties to join us at Expo East, as we continue to revolutionize children’s nutrition.”
Like their powdered counterparts, these new RTD Kids Nutritional Shakes are Clean Label Project Purity certified, free from chemicals of concern, as well as industrial and environmental toxins, including heavy metals. They’re free of gluten, dairy, soy, corn syrup, and GMOs, packed with protein, healthy carbs, healthy fats, and over 20 essential nutrients. Notably, they contain significantly less sugar than leading brands, illustrating Else Nutrition’s commitment to clean, minimally processed nutrition.