Califia Farms, one of the leading premium plant-based beverage brands, announced the launch of a national campaign featuring Sesame Street’s Cookie Monster, with the beloved character learning about a new and delicious snack: cereal and almond milk. The collaboration with Sesame Workshop, the nonprofit behind Sesame Street, marks the first for Sesame Workshop with a plant-based milk brand and includes a donation to help support the educational organization’s programming, educational content and on-the-ground efforts that enrich the lives of kids.
With a creamy, delicious taste that complements a variety of cereal flavors, Califia’s Unsweetened Almondmilk is a top choice to pair with cereal for anytime snacking – morning, noon or night. It contains 0 grams of sugar, 35 calories per 8-ounce serving and is an excellent source of calcium. Every delicious drop is dairy-free, soy-free and non-GMO certified.
“While nearly 50% of liquid dairy consumers have plant-based milk in the fridge and the average household has four types of milk, most of them use dairy milk for their cereal mainly out of habit,” said Suzanne Ginestro, chief marketing officer at Califia Farms. “At Califia Farms, we believe plants can offer something different and something better, opening up a whole new world of delicious possibilities and prompting consumers to rethink everything, including the type of milk they add to their cereal. We’re excited to team up with Cookie Monster as Califia Farms shows people how our Unsweetened Almondmilk can help take cereal from ‘yum’ to ‘yumyumyum’ through this new campaign.”
1 n4000, 77% adults 18+ and 23% kids 3-17, Quantifies liquid dairy choices for different occasions by consumer group