The increasing occurrence in cases of milk allergies and lactose intolerances are expected to drive the demand further in the forecast period. Numerous food and beverage products are thus making use of the product to appeal to the growing consumer base that is opting for plant-based and others.
The increasing demand for vegan and vegetarian diets is one of the major drivers to the market. With the growing awareness about the benefits of plant-based diets, more consumers are opting for vegetarian and vegan food products. Consumers are also opting for alternate products as a means to cut back on calories consumed as dairy products generally contain a high number of calories. Consumers looking to lose weight have been increasingly substituting cow or buffalo milk with soy or almond milk. This, in turn, is expected to aid the growth of the market as the fitness-savvy consumer base is increasing across the globe.
Initiatives undertaken by manufacturers such as offering novel flavors, enriching with vitamin & mineral supplements, better quality, and attractive packaging are expected to have a positive impact on the industry over the forecast period. In 2022, numerous start-ups in the market received notable investments such as Remilk, Imagindairy, and Perfect Day which received USD 120 million, USD 13 million, and USD 350 million respectively in seed funding.