‘American Slices’ is a new product that boasts a high level of flavor that can compete with animal cheese. Moreover, since it is a chronic issue in the vegan cheese industry that the cheese lacks good taste and texture, Armored Fresh ambitiously decided to make cheese slices that have the taste and texture of dairy cheese.
Ranging from the ‘Cheese Cube’ at last years CES, ‘American Slices,’ and more to come, customers can expect zero-dairy cheese that taste and feels like dairy cheese.
The ‘American Slices’ achieved excellent texture by specifically focusing on the melting properties of the cheese, which refers to how the cheese melts when subjected to heat. Furthermore, to showcase this characteristic of the new cheese slices, visitors coming to the Armored Fresh’s booth at CES were given grilled cheese. This food was chosen as it is simple enough to be able to taste the cheese properly, and it also shows how well the cheese works as a dairy cheese replacement.
Armored Fresh currently has its zero-dairy products in more than 200 discount stores in New York, and there are future plans to expand to stores across the United States. Also, Armored Fresh will start selling products at an official online store and Amazon within the first quarter, in order to expand to full-fledged online channels.